I Love Show Dresses

We’re not all lucky enough to get bridesmaid dresses like Pippa Middleton. But for those stuck with a closet-full of peach taffeta horrors like Katherine Heigl in 27 Dresses, one enterprising company has a solution.

Maid-of-horror: For those stuck with a closet-full of peach taffeta, like Katherine Heigl in hit rom-com 27 Dresses, Newlymaid has a solution

Newlymaid offers women the opportunity to donate their old bridesmaid frocks to a worthy cause, and in exchange, they’ll get a sizeable discount on a range of little black dresses.

All donated dresses will be given to Clothes4souls.org, a new division of the nonprofit Soles4Souls, which gives clothing to those in need around the world.

Maid-of-horror: For those stuck with a closet-full of peach taffeta, like Katherine Heigl in hit rom-com 27 Dresses, Newlymaid has a solution

Dresses unsuitable for the charity will be recycled into new black dresses by eco-friendly fashion label Repreve.

Newlymaid users who donate their old frocks will be offered a 30 to 50 per cent discount on six exclusive designs, all under $200.

The company, which launched online today, is part of the Dessy group, which also owns Cynthia Rowley Bridesmaids, Lela Rose Bridesmaids, Sandals DestinationWedding dresses, Alfred Sung and After Six.